I story-boarded, produced, and directed this promotional video for Drive World Expo, an inaugural autonomous vehicle event held in Silicon Valley. The goal was to tell the story around how cars are becoming the next great consumer electronic, thanks in part to the embedded systems that go into them.
It aimed to reach an audience of engineers and automotive innovators, creating both a sense of community around those working on the technology and excitement for the future we will all be a part of.
The video was promoted across digital channels to attract targeted attendees, exhibitors, and speakers.
Filming and editing by Satva Leung.