New blog design, development, and content strategy for JazzHR.
The goal was to design, develop, and launch a new company blog for JazzHR after its rebrand from The Resumator.
Given the new brand, I named the blog "Notes" and created seven topic categories to address the HR software company's readership: Recruiting, Engagement, Performance, Culture, Intelligence (data-focused posts), IMHO (opinion pieces), and Hype (PR and company news).
After overseeing the design and development of the blog, I created a content strategy, pitched topics, and managed an editorial calendar that allowed JazzHR to post engaging content on a regular basis. I authored, ghost wrote, or edited content before publishing and promoting.