Out of home campaign for b8ta's new store located at Santa Monica Place.
Post-launch B2C campaign for b8ta's new store at Santa Monica Place.
The goal was to introduce a new audience to an unknown retail brand during the busy holiday season at the upscale Santa Monica Place shopping center.
The strategy was to show and tell the b8ta story—who it is, what it’s about, where it’s located—while focusing primarily on the products and new technology it sells.
Discover toys that'll teach you a thing or two.
Touch, try, and buy the world's most innovative products.
For the tech lover who thinks they've seen it all.
Touch, try, and buy the world's most innovative products.
A brand-new store for brand-new tech.
Touch, try, and buy the world's most innovative products.