b8ta's 2016 holiday campaign and gift guide.
It's not the thought that counts.
It’s the love that goes into giving something meaningful and wholly unique. This holiday season isn’t about the thought, it’s about what happens when the thought comes to life.
Discover innovative gifts you can’t find anywhere else in our 2016 holiday gift guide, curated for the ones who don’t just want what’s new, they want what’s next.
It’s not the thought, it’s the journey.
This collection is for the unique adventurer on your list. They’re the ones who take off for Tokyo on a whim and the ones who just as casually train for—and complete—a marathon. Help power their every move with connected gifts and gadgets that complement any outing, from a daily commute to a once-in-a-lifetime journey.
It's not the thought, it's the heart.
Today’s intelligent homes preempt our every need. Now’s your time to think one step ahead of the smart home enthusiast on your list. Impress them with superlative products that infuse every room with comfort, cheer, and security. Discover something heartfelt for the kitchen, the dog house, and every wall in the home.
It's not the thought, it's the state of mind.
Know someone who loves (or needs) to relax? Give them the gift of a fresh perspective, no matter what’s on their mind. From wellness wearables to smart pens to portable, personal theaters, we have the coolest person on your list covered. Keep them connected to what matters most with products that engage—or disengage—the senses.
It's not the thought, it's the spark.
Imagine childhood with toys that do more than entertain, they inspire long after they’re put away. Elevate how curious kids of all ages play with an intelligent collection of smart toys and games. Choose from the coolest gadgets, like ones that’ll teach kids how to code a robot, play a smart guitar, build their very own computer, or spark a brand‑new idea.
It's not the thought, or the cost, it's the joy.
Nothing captures the spirit of the season less than spending more and thinking less. Regardless of who you’re shopping for—moms, dads, kids, co-workers, and everyone in between—focus on what really matters during the holidays: the joy. Check out our one-of-a-kind assortment of products that are perfectly priced at $100 or less.