Out of home teaser campaign for b8ta's new San Francisco store launch.
B2C-focused teaser campaign for b8ta's upcoming store launch in San Francisco.
The goal was to drive interest and awareness among the tech community that b8ta—a new store for discovering, trying, and buying the latest tech products—was coming to SF.
The strategy was to keep designs simple and striking while focusing on directive statements that address a tech-savvy demographic.