b8ta opened a shop-in-shop at Macy's iconic Herald Square flagship in Manhattan. The partnership was a first of its kind for Macy's. To help educate the shoppers and tourists who visited the first-level store, I created a piece of takeaway literature that outlined b8ta's mission and encouraged readers to shop online.
I featured recognizable, trusted brands, like Sonos and Spectacles, as well as innovative up-and-coming product makers, like Quip and eero, that showcased the range of b8ta's full offering.